EV & Tesla market report: September 2026 edition

Figures for: August 2026Published:

This report in: tr · de · no

This edition covers August 2026, the latest full month with official figures. Turkey's electric share of new cars slipped and Tesla's Turkish sales almost stopped, while electric shares rose in every European market we track.

At a glance

Electric share of new cars, August 2026
Data table
MarketValue
Turkey19.3% [1]
Germany32.4% [7]
United Kingdom29.8% [16]
France38.3% [18] calc.
Netherlands48.9% [14]
Sweden44.6% [25]
Denmark85.9% [21]
Norway98.7% [11]

Source: ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF) (released 2 Sept 2026, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 35/2026: Fahrzeugzulassungen im August 2026 (released 3 Sept 2026, accessed 26 Sept 2026); OFV, Personbilsalget går tilbake – seks av de ti største merkene vokser (released 1 Sept 2026, accessed 26 Sept 2026); BOVAG / RAI Vereniging, Autoregistraties in augustus vrijwel stabiel (released 1 Sept 2026, accessed 26 Sept 2026); SMMT, EVs lift August new car market but September is key test (released 4 Sept 2026, accessed 26 Sept 2026); AAA-Data, Communiqué de presse du 1er septembre 2026 (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Denmark, Rekordmange vælger elbilen – nu må politikerne ikke gøre den dyrere (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Sweden, Månadsrapport nyregistreringar augusti 2026 (XLSX) (released 1 Sept 2026, accessed 26 Sept 2026)

New Tesla registrations, August 2026
Data table
MarketValue
Turkey280 [1]
Germany3,034 [7]
United Kingdom2,180 [17]
France5,038 [19]
Netherlands1,023 [15]
Sweden123 [25]
Denmark967 [22]
Norway627 [11]

Source: ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF) (released 2 Sept 2026, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 35/2026: Fahrzeugzulassungen im August 2026 (released 3 Sept 2026, accessed 26 Sept 2026); OFV, Personbilsalget går tilbake – seks av de ti største merkene vokser (released 1 Sept 2026, accessed 26 Sept 2026); BOVAG / RAI Vereniging (RDC data), Registraties personenauto's augustus 2026, merken en modellen (PDF) (released 1 Sept 2026, accessed 26 Sept 2026); SMMT, August 2026 registrations by marque (Cars_08_2026.xlsx) (released 4 Sept 2026, accessed 26 Sept 2026); PFA (AAA-Data figures), Flash marché, août 2026 (PDF) (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Denmark, Nyregistreringer (live database, queried 26 Sep 2026) (accessed 26 Sept 2026); Mobility Sweden, Månadsrapport nyregistreringar augusti 2026 (XLSX) (released 1 Sept 2026, accessed 26 Sept 2026)

Turkey: new cars sold per month, 2026
Data table
MonthValue
January 202661,055 [1]
February 202669,776 [1]
March 202679,857 [1]
April 202680,182 [1]
May 202665,386 [1]
June 202683,978 [1]
July 202662,478 [1]
August 202661,529 [1]

Source: ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF) (released 2 Sept 2026, accessed 26 Sept 2026)

By market

Turkey

ODMD counts retail sales. 19.3% of the cars sold in August were fully electric, down from 21.3% a year earlier. ODMD reports that sales of electric cars above 160 kW fell 65.3% in January–August. TÜİK counts registrations, which is a different measure: it recorded 66,048 cars registered in August, 18.4% of them electric. ODMD's Tesla figures are ODMD's own estimates.

Turkey, August 2026
FigureValue
New passenger cars61,529 [1]
Battery-electric (BEV)11,878 [1]
BEV share19.3% [1]
BEV share, same month last year21.3% [1]
New cars, year to date564,241 [1]
BEV, year to date105,255 [1]
BEV share, year to date18.7% [1]
Tesla280 [1]
Tesla, same month last year8,730 [2]
Tesla, year to date4,368 [1]

Source: ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF) (released 2 Sept 2026, accessed 26 Sept 2026); ODMD, Basın Bülteni 2 Eylül 2025 (PDF) (released 2 Sept 2025, accessed 26 Sept 2026)

Germany

Battery-electric cars reached 32.4% of new registrations, up from 19.0% in August 2025. Tesla more than doubled year on year, to 3,034, with more Model 3 than Model Y.

Germany, August 2026
FigureValue
New passenger cars212,563 [7]
Battery-electric (BEV)68,930 [7]
BEV share32.4% [7]
BEV share, same month last year19.0% [9]
New cars, year to date1,965,024 [7]
BEV, year to date515,545 [8]
BEV share, year to date26.2% [8]
Tesla3,034 [7]
Tesla, same month last year1,441 [9]
Tesla, year to date32,258 [7]
Tesla Model 31,605 [10]
Tesla Model Y1,426 [10]

Source: Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 35/2026: Fahrzeugzulassungen im August 2026 (released 3 Sept 2026, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 39/2026: Antriebsarten Januar–August 2026 (released 15 Sept 2026, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 36/2025: Fahrzeugzulassungen im August 2025 (released 3 Sept 2025, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), FZ10 August 2026: Neuzulassungen nach Marken und Modellreihen (XLSX) (accessed 26 Sept 2026)

United Kingdom

The BEV share rose to 29.8%. Tesla fell to 2,180 registrations from 3,243 a year earlier, although Model 3 was still the UK's best-selling BEV in August.

United Kingdom, August 2026
FigureValue
New passenger cars94,236 [16]
Battery-electric (BEV)28,063 [16]
BEV share29.8% [16]
BEV share, same month last year26.5% [16]
New cars, year to date1,388,735 [16]
BEV, year to date355,746 [16]
BEV share, year to date25.6% [16]
Tesla2,180 [17]
Tesla, same month last year3,243 [17]
Tesla, year to date30,369 [17]
Tesla Model 31,296 [16]
Tesla Model Y884 [16]

Source: SMMT, EVs lift August new car market but September is key test (released 4 Sept 2026, accessed 26 Sept 2026); SMMT, August 2026 registrations by marque (Cars_08_2026.xlsx) (released 4 Sept 2026, accessed 26 Sept 2026)

France

Electric cars took 38.3% of the market. Tesla registered 5,038 cars, up from 1,331 in August 2025, and Model Y was the month's best-selling electric model (4,622).

France, August 2026
FigureValue
New passenger cars94,351 [18]
Battery-electric (BEV)36,159 [18]
BEV share38.3% [18] calc.
New cars, year to date1,078,325 [20]
Tesla5,038 [19]
Tesla, same month last year1,331 [19]
Tesla, year to date36,161 [19]
Tesla Model Y4,622 [18]

Source: AAA-Data, Communiqué de presse du 1er septembre 2026 (released 1 Sept 2026, accessed 26 Sept 2026); PFA (AAA-Data figures), Flash marché, août 2026 (PDF) (released 1 Sept 2026, accessed 26 Sept 2026); PFA, Dossier de presse, marché août 2026 (PDF) (released 1 Sept 2026, accessed 26 Sept 2026)

Netherlands

BEVs made up 48.9% of new cars. This was the first month with more full EVs than hybrids.

Netherlands, August 2026
FigureValue
New passenger cars26,455 [14]
Battery-electric (BEV)12,925 [14]
BEV share48.9% [14]
BEV share, same month last year34.0% [14] calc.
New cars, year to date228,760 [14]
BEV share, year to date39.3% [14]
Tesla1,023 [15]
Tesla, same month last year776 [15]
Tesla, year to date7,991 [15]
Tesla Model Y544 [15]
Tesla Model 3478 [15]

Source: BOVAG / RAI Vereniging, Autoregistraties in augustus vrijwel stabiel (released 1 Sept 2026, accessed 26 Sept 2026); BOVAG / RAI Vereniging (RDC data), Registraties personenauto's augustus 2026, merken en modellen (PDF) (released 1 Sept 2026, accessed 26 Sept 2026)

Sweden

The electric share rose to 44.6%. Tesla sold only 123 cars in August, but 5,849 so far this year.

Sweden, August 2026
FigureValue
New passenger cars22,584 [24]
Battery-electric (BEV)10,069 [25]
BEV share44.6% [25]
BEV share, same month last year33.5% [25]
New cars, year to date183,119 [25]
BEV, year to date76,822 [25]
BEV share, year to date42.0% [25]
Tesla123 [25]
Tesla, same month last year210 [25]
Tesla, year to date5,849 [25]
Tesla Model Y122 [25]
Tesla Model 31 [25]

Source: Mobility Sweden, Tudelad fordonsmarknad i augusti – elbilarna fortsätter öka (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Sweden, Månadsrapport nyregistreringar augusti 2026 (XLSX) (released 1 Sept 2026, accessed 26 Sept 2026)

Denmark

A record 85.9% of new cars were electric. Tesla doubled on August 2025, to 967.

Denmark, August 2026
FigureValue
New passenger cars16,165 [21]
Battery-electric (BEV)13,887 [21]
BEV share85.9% [21]
BEV share, same month last year69% [23]
New cars, year to date131,759 [22]
BEV, year to date106,263 [22]
BEV share, year to date80.6% [22] calc.
Tesla967 [22]
Tesla, same month last year473 [22]
Tesla, year to date7,690 [22]
Tesla Model Y693 [21]

Source: Mobility Denmark, Rekordmange vælger elbilen – nu må politikerne ikke gøre den dyrere (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Denmark, Nyregistreringer (live database, queried 26 Sep 2026) (accessed 26 Sept 2026); Mobility Denmark, Elektrisk bilsalg i august: usikkerhed om afgifter truer (released 1 Sept 2025, accessed 26 Sept 2026)

Norway

98.7% of new cars were electric, a record. Tesla fell to 627 from 3,014 a year earlier, but it is still the best-selling brand so far this year.

Norway, August 2026
FigureValue
New passenger cars13,451 [11]
Battery-electric (BEV)13,274 [11]
BEV share98.7% [11]
BEV share, same month last year96.9% [11]
New cars, year to date96,463 [12]
BEV, year to date94,314 [11]
BEV share, year to date97.8% [11]
Tesla627 [11]
Tesla, same month last year3,014 [11] calc.
Tesla, year to date15,040 [13]
Tesla Model 3374 [11]
Tesla Model Y253 [11]

Source: OFV, Personbilsalget går tilbake – seks av de ti største merkene vokser (released 1 Sept 2026, accessed 26 Sept 2026); OFV, Bilsalget i august 2026 (statistikk) (accessed 26 Sept 2026); Tek.no (OFV figures), Ny svak Tesla-måned: ID.4 på topp i august (released 1 Sept 2026, accessed 26 Sept 2026)

Kasko context (Turkey)

Sector-wide figures from the Insurance Association of Turkey (TSB) and TÜİK. They describe the whole market, not a price for any car.

FigureValue
Kasko gross loss ratio, 202569.2% [4]
Kasko gross loss ratio, Jan–Jun 202672.9% [5]
Car kasko policies, 20257,513,271 [6]
Electric share of registered cars, end Aug 20262.6% [3]
Electric share of cars first registered, Jan–Aug 202618.1% [3]

Source: TÜİK, Motorlu Kara Taşıtları, Ağustos 2026 (released 16 Sept 2026, accessed 26 Sept 2026); Türkiye Sigorta Birliği (TSB), Hasar Prim Oranları 2025/4 (kasko, brüt) (accessed 26 Sept 2026); Türkiye Sigorta Birliği (TSB), Hasar Prim Oranları 2026/2 (kasko, brüt) (accessed 26 Sept 2026); Türkiye Sigorta Birliği (TSB), Kasko Prim Adet 2025/12 (1-Otomobil) (accessed 26 Sept 2026)

What it means for owners

  • In Turkey, about one new car in five is fully electric (19.3% in August, 18.7% January–August, ODMD). Across all registered cars the figure is only 2.6% (TÜİK). TSB does not publish kasko figures by fuel type, so insurers have little public EV-specific claims history to go on.
  • Tesla's Turkish sales fell from 8,730 in August 2025 to 280 in August 2026. Both are ODMD's estimates, not figures reported by Tesla. [ESTIMATE] Fewer new cars arriving means the Tesla fleet in Turkey gets older on average, so battery condition and service history matter more when a car changes hands.
  • Across the whole Turkish kasko sector, claims grew faster than premiums: the gross loss ratio was 69.2% in 2025 and 72.9% in January–June 2026 (TSB). This covers all cars and all insurers. It is not an EV figure and not the price of any single policy.
  • Europe is moving the other way. The electric share rose year on year in every European market in this report that publishes a comparison, for example Germany from 19.0% to 32.4%. Tesla's own numbers are split: up in Germany, France, the Netherlands and Denmark, down in Norway, the UK and Sweden.
  • Registration counts say nothing about a particular car's battery or how it has been driven. When you buy or sell a used Tesla, ask for that car's own data rather than relying on market averages.

What we could not source

  • Tesla in Turkey: ODMD estimates Tesla's figures from the company's public statements. TÜİK lists only the top 20 brands, and Tesla was not among them in August.
  • Turkey by model: ODMD publishes brand tables only, so there is no model breakdown for electric cars.
  • France: AAA-Data publishes no August 2025 BEV count, only the +113% change. PFA's year-to-date electric count includes hydrogen cars, so we leave it out.
  • Netherlands: the year-to-date BEV count is published only as a share. Norway: Tesla's year-to-date figure comes from Tek.no, which quotes OFV. OFV's own release gives it only as a lead over Toyota.

Sources

We copy figures as the publisher states them. Where a source does not publish a figure, the cell says so; we do not estimate it. calc. = calculated by us from the source's own figures.

  1. [1]ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF). released 2 Sept 2026, accessed 26 Sept 2026.
  2. [2]ODMD, Basın Bülteni 2 Eylül 2025 (PDF). released 2 Sept 2025, accessed 26 Sept 2026.
  3. [3]TÜİK, Motorlu Kara Taşıtları, Ağustos 2026. released 16 Sept 2026, accessed 26 Sept 2026.
  4. [4]Türkiye Sigorta Birliği (TSB), Hasar Prim Oranları 2025/4 (kasko, brüt). accessed 26 Sept 2026.
  5. [5]Türkiye Sigorta Birliği (TSB), Hasar Prim Oranları 2026/2 (kasko, brüt). accessed 26 Sept 2026.
  6. [6]Türkiye Sigorta Birliği (TSB), Kasko Prim Adet 2025/12 (1-Otomobil). accessed 26 Sept 2026.
  7. [7]Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 35/2026: Fahrzeugzulassungen im August 2026. released 3 Sept 2026, accessed 26 Sept 2026.
  8. [8]Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 39/2026: Antriebsarten Januar–August 2026. released 15 Sept 2026, accessed 26 Sept 2026.
  9. [9]Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 36/2025: Fahrzeugzulassungen im August 2025. released 3 Sept 2025, accessed 26 Sept 2026.
  10. [10]Kraftfahrt-Bundesamt (KBA), FZ10 August 2026: Neuzulassungen nach Marken und Modellreihen (XLSX). accessed 26 Sept 2026.
  11. [11]OFV, Personbilsalget går tilbake – seks av de ti største merkene vokser. released 1 Sept 2026, accessed 26 Sept 2026.
  12. [12]OFV, Bilsalget i august 2026 (statistikk). accessed 26 Sept 2026.
  13. [13]Tek.no (OFV figures), Ny svak Tesla-måned: ID.4 på topp i august. released 1 Sept 2026, accessed 26 Sept 2026.
  14. [14]BOVAG / RAI Vereniging, Autoregistraties in augustus vrijwel stabiel. released 1 Sept 2026, accessed 26 Sept 2026.
  15. [15]BOVAG / RAI Vereniging (RDC data), Registraties personenauto's augustus 2026, merken en modellen (PDF). released 1 Sept 2026, accessed 26 Sept 2026.
  16. [16]SMMT, EVs lift August new car market but September is key test. released 4 Sept 2026, accessed 26 Sept 2026.
  17. [17]SMMT, August 2026 registrations by marque (Cars_08_2026.xlsx). released 4 Sept 2026, accessed 26 Sept 2026.
  18. [18]AAA-Data, Communiqué de presse du 1er septembre 2026. released 1 Sept 2026, accessed 26 Sept 2026.
  19. [19]PFA (AAA-Data figures), Flash marché, août 2026 (PDF). released 1 Sept 2026, accessed 26 Sept 2026.
  20. [20]PFA, Dossier de presse, marché août 2026 (PDF). released 1 Sept 2026, accessed 26 Sept 2026.
  21. [21]Mobility Denmark, Rekordmange vælger elbilen – nu må politikerne ikke gøre den dyrere. released 1 Sept 2026, accessed 26 Sept 2026.
  22. [22]Mobility Denmark, Nyregistreringer (live database, queried 26 Sep 2026). accessed 26 Sept 2026.
  23. [23]Mobility Denmark, Elektrisk bilsalg i august: usikkerhed om afgifter truer. released 1 Sept 2025, accessed 26 Sept 2026.
  24. [24]Mobility Sweden, Tudelad fordonsmarknad i augusti – elbilarna fortsätter öka. released 1 Sept 2026, accessed 26 Sept 2026.
  25. [25]Mobility Sweden, Månadsrapport nyregistreringar augusti 2026 (XLSX). released 1 Sept 2026, accessed 26 Sept 2026.